Quantitative
Research
This is what
you call a collection of numerical research with simple questions and simple answers, the reason being is that it is much
easier to document the data rather than going through long answers and it is
much easier and clear to see the simple answers than it would be to go through
a paragraph size answer. By doing the research a games company can widen their
audience when it comes to making a game and they can then also ask more and
more people what they like and what they want, to then further make their game
a bigger and better then from this kind of research they can become something
big in the industry.
An example
of Quantitative Research would be this survey with short and simple questions
for people to reply to with short and simple answers.
Qualitative
Research
Qualitative
Research is exploratory research. It is used to gain an understanding of
underlying reasons, opinions, and motivations. It provides insights into the
problem or helps to develop ideas or hypotheses for potential quantitative
research. This research is important if a company is going to get something right and it helps them to gain a good understanding of what they need to achieve from this and to ensure they do not make any mistakes in the next time they develop a game or just simply an idea for one.
an example of qualitative research would be the Last of us remastered review and the mums focus group for dead space 2 because they are games in which I am interested in developing but at the same time you can see the thoughts of what the person thinks of this game so there raw opinion along with a few other peoples thoughts along with them.
an example of qualitative research would be the Last of us remastered review and the mums focus group for dead space 2 because they are games in which I am interested in developing but at the same time you can see the thoughts of what the person thinks of this game so there raw opinion along with a few other peoples thoughts along with them.
Audience Profiling
Audience Profiling finding
out the profile of your audience before hand so that you can put across your
message to the right people in the most effective way to produce the best
result. It might include details like age, sex, educational qualification, work
experience, financial background, field of work, interests, mood, orientation,
bias, food habits, religious background, physique, health condition etc.
demographic
A demographic or demographic profile is a term used in
marketing and broadcasting, to describe a demographic grouping or a market
segment. This typically involves age bands, social class, and gender
A demographic profile can be used to determine when and
where advertising should be placed so as to achieve maximum results. In all
such cases, it is important that the advertiser get the most results for their
money, and so careful research is done to match the demographic profile of the
target market to the demographic profile of the advertising medium.
Psycho-graphic
Psycho-graphics is the study of personality, values,
opinions, attitudes, interests, and lifestyles. Because this area of research
focuses on interests, attitudes, and opinions, psycho-graphic factors are also
called IAO variables. Psycho-graphic studies of individuals or communities can
be valuable in the fields of marketing, demographics, opinion research, and
social research in general. They can be contrasted with demographic variables
(such as age and gender), behavioral variables (such as usage rate or
loyalty), and organizational demographics variables (sometimes called filmography
variables), such as industry, number of employees, and functional area.
Geo-Demographic
Geographic profiling is a criminal investigative methodology
that analyses the locations of a connected series of crimes to determine the
most probable area of offender residence. By incorporating both qualitative and
quantitative methods, it assists in understanding spatial behavior of an
offender and focusing the investigation to a smaller area of the community.
No comments:
Post a Comment